moden bike

India Yamaha Motor Private Limited (IYM) is a 100 per cent owned Indian subsidiary of Yamaha Motor Company, Japan. Like other Japanese manufacturers, even Yamaha made its foray into the Indian market through a joint venture with Escorts Group in 1984. Its flagship offering was the Rajdoot 350 or commonly known as the Yamaha RD350 which was among the most powerful motorcycle to go on sale in the Indian market for many ears. Yamaha enjoyed great success with the RX100 2-stroke bike that went on to become the most iconic motorcycle of the 1990’s era. With 2-strokes being phased out dues to emission restrictions, Yamaha ended its JV and officially entered the Indian market solely in 2008. It entered market with few commuter offerings but was unsuccessful in making a mark. The turnaround products for Yamaha were the FZ and the R15 motorcycles. Both the bikes established the Yamaha brand as a performance oriented manufacturer among the youth. It also started exporting its high displacement products to India via the CBU route directly from Japan and the flagship Yamaha R1 litre-class bike also debuted in India. The latest addition into the commuter segment for Yamaha was the Saluto which is a 125cc offering. It has also started CKD operations for the Yamaha R3 and other new products are expected in the pipeline. Scooters have been the area of focus for Yamaha and the stylish Fascino is currently the highest selling product for Yamaha.